Bounce rate is a very important factor to determine the success of any website. Advertisers will also investigate your bounce rate before placing a paid banner ad on your site.
Why bounce rate is so important?
Bounce rate is indicating that how much visits to your website consist of a single page view. And it is quite clear that your website is not performing well if most of your visitors end their journey with a single page view. So, higher bounce rate = poor performance of your website.
Single page views are also indicating that your visitors are not happy with your website or they can't find the information from your contents what they want.
On the other hand, lower bounce rate is indicating that the most of your visitors are like to view another page after reading the first one. So, lower bounce rate = good performance of your website.
Advertisers are following this equation very strictly before placing their paid ads on your site. Because their business conversion will depend on your traffic behavior. So, you have to maintain both traffic rank and bounce rate at the same time to attract advertisers.
Traffic rank Bounce rate Advertisers action (May be)
How to keep your bounce rate low:
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Why bounce rate is so important?
Bounce rate is indicating that how much visits to your website consist of a single page view. And it is quite clear that your website is not performing well if most of your visitors end their journey with a single page view. So, higher bounce rate = poor performance of your website.
Single page views are also indicating that your visitors are not happy with your website or they can't find the information from your contents what they want.
On the other hand, lower bounce rate is indicating that the most of your visitors are like to view another page after reading the first one. So, lower bounce rate = good performance of your website.
Advertisers are following this equation very strictly before placing their paid ads on your site. Because their business conversion will depend on your traffic behavior. So, you have to maintain both traffic rank and bounce rate at the same time to attract advertisers.
Traffic rank Bounce rate Advertisers action (May be)
- Low High Decline
- High Low Decline
- Low Low Accept
How to keep your bounce rate low:
- Write informative articles: Write relevant and informative articles by targeting the perfect keywords that your audience can generate much information from your article what they want.
- Link with other related articles: You can link your article with other related articles to engage your audience in your website or blog. Make sure that linked articles are relevant to the first one.
- Keep your writing short and simple: Don't bore your readers. Keep your articles short and simple that all type of readers can access all the information easily.
- Fast loading site: You will lose lots of traffic if your site loads slowly. So, don't paste too many heavy script or ads in your website
Keep your bounce rate low to make a successful website.
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