Using this campaign, you can display your products along with Amazon products. So, here will be a more chance to sold your products and also you will get a higher reputation as your products recommends by Amazon. Not only that, here an advertiser will get a traffic back to there own website when ever a amazon shopper click their product. That means advertisers products will be sold form their own website.
1. Targeting: Amazon.com will display your products automatically to the most relevant shoppers. It’s very similar to the contextual ads.
2. Displaying: Products will display in many vital portions of Amazon.com website depending on pricing, like- Detail page, search and browse, Buy box, Tower ads.
3. Pricing: It is an cost-per-click program. Amazon will set the minimum bidding cost automatically for all categories. Advertisers can also set their bid manually to increase visibility and placement.
4. Conversion rate: As your products will be displayed on Amazon’s pages so, here is no doubt that shoppers will also give more importance to your products than your own site. Amazon offering $75 in free clicks for new advertisers signup. Company like HNS said that they got 40% more return on advertising spend and 50% increase in conversion by using Amazon product ads campaign. An other company the US-Mattress said that they received 180% higher conversion rate compared to other traffic channels.
If you are a product manufacturer and you have a eCommerce website with a secure checkout page, then this program is totally designed for you.
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