How long your content should be? Obviously, different people have different views on this question. But, the interesting fact is that, search engines are giving importance to the both types of web contents while ranking. It’s very true that a lengthy content represent more informative than a short content based on the equation- more sentence= more information. Still then, there are many short contents which ranked quite better than a lengthy one.
Therefore, we can say that- length doesn’t affect on article quality! It’s the “value” which only matters! But, if you’re a serious marketer, then you need to think beyond the search engine optimization and should focus on user satisfaction also. According to the Go-Gulf, US people are spending only 12.8 Minutes and Rest of the globe are spending only 6.4 Minutes reading online.
Therefore, we can say that- length doesn’t affect on article quality! It’s the “value” which only matters! But, if you’re a serious marketer, then you need to think beyond the search engine optimization and should focus on user satisfaction also. According to the Go-Gulf, US people are spending only 12.8 Minutes and Rest of the globe are spending only 6.4 Minutes reading online.
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| Source-recultured.com |
That means, people simply don’t have so much time to read online. There are only a few professionals who prefer to read the long articles. As people are more addicted to the small screens today, you also need to make your contents small screen friendly (and should be ended by two complete scrolls) that people can access your full information on the go!
Benefits of short and useful posts:
1. Accessible to all readers: If you keep your all the information in a short format, then people will must appreciate your work as you delivered enough information without disturbing their brain much. That bring you will get wide range of readers from all over the world.
2. Stay you on the topic: If you write a long post, then here is more chance to write some irrelevant sentence which can reduce your content quality (especially, when you are new on blogging or content marketing). A short format will keep you always on the right track.
3. Accessible from anywhere: If your article is short, then people can read even when they are walking on the footpath. Today is the everything has changed and now, people accessing web contents on the go through smart phones.
4. Less writing, Less mistakes: Search engine don’t like error contents like- grammatical mistakes. So, you can reduce your content errors by keeping your writing short.
5. People will respect you: People will respect you as you respect their time by keeping your writing short and informative. It will bring you a lot of subscribers and loyal readers.
Now, I would like to hear something from you!
4. Less writing, Less mistakes: Search engine don’t like error contents like- grammatical mistakes. So, you can reduce your content errors by keeping your writing short.
5. People will respect you: People will respect you as you respect their time by keeping your writing short and informative. It will bring you a lot of subscribers and loyal readers.
Now, I would like to hear something from you!
What you think? Do you agree with this?
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February 6, 2013 @ 6:24 pm
HI Hossain
The best post and amazing, you expose the truth so to say.
For me small is beautiful.
Thanks for sharing this.
Sapna
February 6, 2013 @ 6:28 pm
Hello Sapna!
Thanks for your reply. And small is beautiful for me also.