The success of an online business depends on your content marketing efforts, whether it’s a blog or any other traditional online business! So, if your business revenue depends on online clients, content marketing is probably playing a significant role there!
Today content marketing is not only bound to written, formatted content; it has become more advanced and flexible with the change in online customer’s behaviour.
You can produce your business message in front of your clients in various web content formats, such as written format, audio-visual, image format, etc. But, most importantly, you have to make your content more relevant and user-friendly to archive your content marketing goal.
In most cases, it has been seen that the new online marketers are always in a hurry to promote their content on social media, emails and paid campaigns to get early attention. But, a real marketer always waits for the right time.
Here are the seven biggest content marketing mistakes of all time
No.1 No Unique Content at all: Probably, it’s the first biggest issue responsible for your content marketing failure. Because a business content must be unique and fresh, that can attract customers’ attention; for example, if you look at social media and TV commercials, you can see that people always like to engage with fresh content and advertisements.
This method is not only working in social media and TV ads only; it also works in online promotions, as here you’re also dealing with an actual human and their needs.
So, first of all, you need to be sure that the content is fresh and well enough engaging.
No.2 Lack of research: You must know your targeted people and their expectations before creating any commercial content. So that you can create new, fascinating and valuable commercial content.
So, it’s better to research a lot about your customer and their queries before creating any of your business content. Don’t run your content marketing campaign with less research. Remember, your competitors are always more intelligent than you!
No.3 Content does not perfectly fit your goal:
Are you sure that your content matches your content marketing goal?
It might be unclear, but you need to consider it before stepping into content marketing. Your content must show your business intention.
Let’s say- if you want to make people sign up for your next business event. Then you need to put some reasonable reasons into your content that people love to sign up.
Instead of this, if you only keep informing your customers about your business event throughout your content, your goal will probably not be fulfilled.
No.4 You’re not speaking your customer’s voice: It’s also a crucial point of content marketing. Today all the successful marketers acknowledge that the content speaking customer’s voice is more effective than the content written in a traditional business voice.
It’s undeniable because people always love to hear what they want to hear. It might be the usefulness, pricing, quality, multitasking, longevity, etc.
Now, the question is how you could know what your customer exactly wants to hear from you?
In this case, you can get some hints by doing a simple Google search about your product.
Performing a proper Google search will provide –
- Related search results which are telling what your customers are looking for.
- A variety of related search queries indicates how you should plan your content.
- Find out if there are any complaints about the product category. If so, then you must clarify those in your business content.
No.5 You’re using the wrong marketing channels: Choosing a proper marketing channel is also crucial. Today so many marketing channels are available, but all are not perfectly fit for a specific type of business. You need to select your marketing channels depending on your business products/services type. Here is an idea for you-
- Facebook is best for Business to Customer type (B to C) marketing.
- Twitter is the best for Business to Business type (B to B) marketing.
- LinkedIn is the best for Business to Business type (B to B) marketing.
- AdWords is best for both B to B and B to C type marketing.
Here is another thing you need to remember- to get maximum return from your content marketing campaign, you have to go for at least one social media channel and Google AdWords. Because people on social media may not search for your content, they will discover your content on social media feeds.
Read: Content marketing Tips for Different Social Media Sites
No.6 you’re not using supplementary content materials: It’s also an essential point for today’s digital content marketing campaign. Today people don’t have much time to read your business message in detail.
Most internet users are accessing the internet on the go. Therefore, you need to add supplementary visual/audio-visual content so that they can reach your business message even using their headphones/speaker.
This might sound very easy, but practically implementing a relevant supplementary content material that attracts the reader’s attention and increases content quality is a real challenge.
No.7 focusing only on a single type of content: If you prefer only written content for online marketing purposes, you’re making a big mistake. Because today, people also like to watch readable content in video format or video content in a readable format (you may add subtitles in your video).
Not only have these, but data also said that people are spending more time on YouTube than quite a few years back. So, don’t miss the
February 22, 2017 @ 3:05 pm
Really amazing article … very nice … Thanks for sharing this!! 🙂 🙂