Calculate, How Much Organic Traffic Your Competitors Are getting

Every marketer and webmaster wants to appear in the top position in Google search as it’s the No.1 search engine(around 90% of the total search engine market share). So, only Google can deliver more organic traffic to your business than any other search engine. But, before entering into the online marketplace, you must research your competitors very well to strengthen your business strategy.

Many paid competition analysis tools are available to get essential data about your online competitors. But, as organic traffic is the natural power of any online business, you need to examine your competitors’ organic traffic history.

Now, do you ever calculate- how much organic traffic your competitors get from the Google search results for a keyword? If no, then see the calculation below to know the estimated organic traffic of your competitor for each keyword you’ve selected-

Estimating organic traffic of your competitors for any keyword;

CTR of each position of Google: According to the Chitika study (2013) – the average click-through rate (CTR) for the Google No.1 position is 33%, No.2 position is 17.5%, No.3 position is-11.4, etc. See the full chart below-

Ranking Vs CTR

Although this study is quite old and the Google has updated its algorithms so many times within this period, this chart is still relatively accurate today. See the Google Search Console data of one of my post keywords as proof.-

Estimated organic traffic of your competitors: Next, you need to know the average monthly search volume data of every keyword your competitors use. Go to the Google Keyword Planner to know the keywords search volume data. It’s free!

Now, see an example calculation-

Let’s have the keyword “Search engine optimization”.

Avg. Monthly search- 60,500

Now, according to the Positioning Chart–

• Google’s No.1 position (first competitor) is getting- (60500×33)/100= 19965 organic traffic.
• Google No.2 Position (second competitor) is getting- (60500×17.5)/100= 10587 organic traffic.
• Google No.3 Position (third competitor) is getting- (60500×11.4)/100= 6897 organic traffic.

Use this formula to determine your competitor’s organic traffic history for any keyword.